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Social Media for Business

CPD Approved

The Internet has changed our lives both personally and commercially.

Course Description

The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in-house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20-29 spend more than 10 hours a week on social media sites.

The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third-party specialists.

Target Audience

This Social Media for Business E-Learning course is a great induction course in relation to using Social Media for your Business needs as it covers a wide range of topics in some detail.

This Social Media for Business E-Learning course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The online Social Media for Business course object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third-party specialists.

Advantages

This Social Media for Business Online E-Learning Course is approved by CPD.

Online training is flexible, efficient, and cost-effective, meaning the candidate can progress through the modules at their own pace and in their own time to fit the training in around their work and personal life.

Course Module Number Module Name Pass % Required
Social Media for Business 1 Introduction 70
Social Media for Business 2 What is Social Media? 70
Social Media for Business 3 Introduction to POST Methodology 70
Social Media for Business 4 Websites and Microsites 70
Social Media for Business 5 Facebook 70
Social Media for Business 6 LinkedIn 70
Social Media for Business 7 Twitter 70
Social Media for Business 8 Blogging 70
Social Media for Business 9 Video 70
Social Media for Business 10 Bringing it all Together 70
Social Media for Business 11 Is Social Media Worth It? 70

Recommended System Requirements:

  • Browser: Up to date web browser
  • Video: Up to date video drivers
  • Memory: 1Gb+ RAM
  • Download Speed: Broadband (3Mb+)

Duration:

100 minutes

(Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

Our Approved Training Partners

We are proud supporters of the RNLI-Lifeboats, saving lives together.

Please see our Certificates for a full list of our approved accredited governing bodies.

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